with Jacob Adams & Diana Urbina

Uncovering purpose, one story at a time.

Real conversations with real people about finding their purpose, leveraging their strengths, and the steps they took to get there.

Coming Soon Meet the Hosts
About the Podcast

Two Coaches. Real Stories. Your Purpose.

Purpose by Design is a podcast where real people share how they discovered their purpose and used their unique talents to build something meaningful. Each episode breaks down the moments, decisions, and struggles that shaped their journey—what worked, what didn't, and what they're pursuing now. It's raw, honest, and built to help you uncover your own.

Jacob Adams

Jacob Adams

Co-Host
  • Gallup Certified CliftonStrengths Coach
  • 20+ Years in Tech as PM, TPM & Software Engineer
  • Microsoft — Copilot Security, OneNote, PowerPoint, Phone Link, Azure
  • 5x AI Startup Founder & TechCrunch Disrupt Battlefield Finalist
  • MIT Certified in AI Products & Services
  • Dale Carnegie Graduate & Award Recipient

Jacob has spent 20+ years building products and leading teams across Microsoft, Azure, and five AI startups — shipping 10+ products serving millions of users. As a Gallup Certified CliftonStrengths Coach, he's coached over 2,000 people through 1:1 sessions and team workshops of up to 100 participants, helping people discover their unique talents and align them with their purpose. He brings a rare blend of enterprise leadership, startup grit, and a deep coaching mindset to every conversation.

LinkedIn
Diana Urbina

Diana Urbina

Co-Host
  • Executive & Team Coach
  • Culture Consultant & Strategist
  • Founder of Sharro Solutions
  • Nearly 30 Years Corporate Leadership
  • Certified in Multiple Coaching Modalities

Diana is an Executive & Team Coach and Culture Consultant who has spent nearly three decades inside the corporate engine — leading, building, and navigating. She specializes in identity alignment, leadership transformation, and building coherent cultures where leaders and teams can thrive authentically.

LinkedIn
Episodes

Stories of Purpose

Coming Soon

We're preparing incredible conversations with inspiring people who have discovered their purpose, leveraged their strengths, and are making an impact. Stay tuned for our launch!

🎯 Purpose Discovery Stories
💪 Strengths-Based Insights
🗺️ Actionable Steps & Strategies
Listen

Available On Your Favorite Platform

Subscribe wherever you listen to podcasts. New episodes dropping soon.

Spotify Coming Soon Apple Podcasts Coming Soon Amazon Music Coming Soon YouTube Coming Soon